For over three decades, I've been working at the intersection of creativity and technology, a journey that began in the early dance scene of the '90s.
Poing
As a teenager, I was fortunate to contribute to the emerging electronic music scene with "Poing". The track found its way to dance floors across Europe and opened doors that introduced me to the many facets of the music industry.
Video production
My interest in sound and vision later led me to video production. Over the years, I had the opportunity to collaborate with various artists and labels, allowing me to experiment with new forms of visual storytelling. This experience proved valuable when I created the documentary "Oldschool Renegades" in 2013, a tribute to the pioneers of electronic music.
Technology
Throughout the years, I've worked with various media companies, specializing in developing technical solutions for modern content production challenges. I enjoy sharing this practical experience with others, as we never stop learning from each other.
Book
Recently, I compiled my experiences and insights into the book "Poing: The Unlikely Anthem of a Hardcore Generation". In this memoir, I take readers on a journey through the music industry, from my early days in Rotterdam to the unexpected breakthrough with "Poing" and the adventures that followed. The book offers a behind-the-scenes look at the electronic music scene and reflects on the lessons learned along the way.
Through this Substack, I share my observations and insights about the evolving media landscape. These are practical experiences and thoughts about how we can continue to develop as creative professionals in an ever-changing world.
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